2016 Homebuyers Report

What are you comfortable doing via mobile device?First time buyers say technology will play a role during every stage of homebuyingWhat have you felt when you've seen others post picyures of their homes on social media?52% pf consumers would apply or already applied for a mortgage digitallyIn the next 10 years, Americans believe
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Highlights from the Homebuyer Insights Report:

Americans more comfortable applying for a mortgage digitally than dating online

When asked what they are comfortable doing via mobile or online, more consumers said applying for a mortgage (32 percent) than dating (20 percent).

When it comes to homebuying, personalization is key

Consumers are most likely to seek a homebuying experience that is efficient (64 percent), simple (59 percent) and personalized (51 percent).

'Instagrammable' homes motivating millennials to buy

Seeing photos of others' homes on social media is pushing millennials to buy for the first time, with 33 percent thinking "If they can buy a home, why can't I?" and 24 percent thinking it's time to grow up and buy.

Looking to buy a home?

Bank of America offers competitive-rate solutions for every phase of your homeownership journey.

Finding the right mortgage helps set a solid foundation for successful homeownership. We have the mortgage tools, information and expertise to help you along the way.


Convergys Analytics conducted an online survey on behalf of Bank of America between January 16 and February 2, 2018. Convergys surveyed a national sample of 2,000 adults age 18+ who currently own a home or plan to in the future. In addition, an augment was conducted to reach 300 adults in seven local markets: Austin, Boston, Charlotte, Dallas, Nashville, Phoenix, and San Francisco. The margin of error for the national quota is +/- 2.6 percent, and the margin of error for the oversampled markets is approximately +/- 5.8 percent, with each reported at a 95 percent confidence level.

Bank of America - 2016 Homebuyers Report Bank of America's 2016 Homebuyers Report is a study of recent homebuyers that provides insight into their home buying experience homebuyers report, homebuyers study